WISCONSIN’S NEW DRINK HEALTHY & SAFE MOVEMENT
Cheers to Smart! catalyzes Wisconsin's shift towards mindful drinking and vibrant alcohol-free living. We mobilize a powerful alliance—retailers, policymakers, health experts, therapist, community members, and even faith leaders—to reimagine our drinking culture. Our mission: reduce alcohol-related hardships while honoring traditions, cultivating a healthier state where informed choices and innovative support systems drive positive change.
STEVEN CASCIO
Founder & Executive Director
Relife.
As Cheers to Smart! founder, Executive Director and lifelong Wisconsinite, my alcohol-free journey revealed profound truths, sparking a movement for change. This insight transforms my life and aims to inspire healthier choices statewide. With over 3 decades of marketing experience, I bring a unique blend of personal experience and ideation to this initiative. My background ensures that Cheers to Smart is well-equipped to effectively communicate our message and drive meaningful change.
Join me in reimagining Wisconsin’s drinking culture – together, we’ll boost community well-being while sending waves of positivity, backed by strategic vision and proven marketing strategies.
Alcohol’s Societal Toll
It's undeniable that alcohol, a legalized drug, can have negative daily impacts on individuals, families, and communities.
• HEALTH
• DRIVING
• DOMESTIC ABUSE
• VIOLENT CRIMES
• WORKPLACE INCIDENTS
WE LOOK AT WHY
HUMANS DO THINGS
By understanding why people drink, we celebrate positive alternatives, jump-starting personal growth and community well-being.
How we do it
We’re tapping into a wealth of real talk – from raw social media stories to chats with therapists, judges, restaurant bar owners, retailers to holistic healers. This 360° view, splashed with some soul-searching wisdom, helps us crack the code on why people drink and envision life-changing alternatives.
RETHINKING THE DRINK
We connect bars with tasty zero-alcohol drink suppliers & mocktail recipes
Future-Proof your bar with NA trends
Boost your bar’s appeal and profits with the NA revolution! These trending, high-margin drinks attract new crowds while pleasing regulars. Craft Instagram-worthy sips for everyone, expanding your customer base with flavor-packed options. Ride the profitable wave of social sipping – no booze needed!
OUT WITH THE OLD
Next-Gen bartender education
Mindful mixology
We’re empowering bartenders as guardians of public health, enhancing their awareness skills and hosting efficiency. Equipped with advanced AI and smart ID tech, they’ll serve responsibly and swiftly. By revamping education – free from state training influences – we’re nurturing a Wisconsin drinking culture that’s vibrant, safe, and smoothly run.
RIDING THE WELLNESS WAVE
We attract investors & promote incentives for zero-alcohol free establishments
Vibrant venues reimagined
Investing in people, we’re crafting irresistible alcohol-free spaces – from buzzing standalone venues to vibrant pop-ups at major events. Imagine scoring a killer mocktail at the big game! We’re partnering investors, developers, and design gurus to revolutionize nightlife and event experiences. Zero proof, 100% excitement everywhere!
OUR RETAIL REVOLUTION
Partnering retailers to promote healthier choices
Health-forward retail strategies
We are working with retailers to rebrand traditional liquor departments with more inclusive names such as “Festive Sips” or “Celebration Beverages.” This subtle shift in terminology creates a more welcoming environment for all customers, regardless of their drinking preferences. Additionally, we are collaborating with store designers and merchandisers to create prominent, attractive displays for non-alcoholic (NA) products. These eye-catching arrangements will be strategically positioned to compete effectively with alcoholic offerings, giving customers a vivid reminder of the diverse beverage choices available.
DRINK MEMBERSHIP PROGRAMS
Join the movement: Smart Sips Society transforms Wisconsin nightlife
Exciting news, party people! Cheers to Smart! is kicking-off the Smart Sips Society – your ticket to next-level, booze-free nights out. Score sweet deals on fancy mocktails and NA drinks at the coolest spots in town. Our app is like your personal mixologist and concierge rolled into one – think recipe inspo and click-to-order magic.
And with built-in ride-sharing, you’re set for an epic (and safe) night every time. Calling all forward-thinking brands and drink wizards – want in on this revolution? Sponsor us and tap into a crowd that’s all about mindful fun. Wisconsin, let’s shake up our drinking scene and make it a blast for everyone. Ready to make smart sips the hottest trend? Stay tuned – smart sipping is about to become the new cool!
EXERCISING MIND & BODY
EXERCISING
MIND & BODY
Fitness & healthcare become our vital advocates
Pump up your vibe: Flex your mind and health with zero-regrets
Cheers to Smart! is teaming up with the coolest fitness gurus and health wizards to make mindful drinking the next big thing. Imagine snagging insurance discounts for skipping the booze, or mixing up Instagram-worthy mocktails at your gym’s post-workout happy hour.
We’re not just talking doctors and dietitians (though they’re on board too) – we’re linking arms with sports stars, mental health pros, and even your favorite social media influencers. From campus parties to office hangouts, we’re flipping the script on what it means to have a good time. Join us in creating a Wisconsin where feeling awesome is the ultimate lifestyle trend!
THERAPIST: OUR ULTIMATE DESIGNATED THINKERS
Therapists and tech: A new treatment plan for Wisconsin
From couch to community: Expanding the therapeutic reach
How is Cheers to Smart! collaborating with therapists? We are developing a secure, HIPAA-compliant platform where Cheers to Smart! shares real-time drinking behavior trends, and therapists provide anonymized treatment insights. This collaboration aims to create more effective, data-driven interventions for alcohol-related issues.
What’s next in our mental health support initiatives? We’re exploring AI-assisted therapy tools, developed with therapists, to offer customized support tailored to each client’s unique needs between sessions. While still in early stages, we believe this could significantly expand access to personalized mental health resources for those addressing their relationship with alcohol.
How can therapists get involved? We welcome therapists interested in shaping innovative approaches to alcohol-related mental health support.
FAITH. FOCUS. FULFILL.
Healthier direction. Powered by belief.
Leaning on faith for compassionate support
Cheers to Smart! recognizes that addressing alcohol dependency must include faith-based perspectives. We acknowledge faith’s vital role, understanding that deep spirituality and alcohol struggles can coexist. We’re reaching out to faith leaders across Wisconsin to create a support network blending spiritual wisdom with mindful drinking strategies. Envisioning collaborative workshops and faith-informed resources, we respect diverse beliefs while tackling alcohol issues. Your insights are crucial. Together, let’s offer hope and healing, creating a path where faith and well-being unite in compassionate support for those struggling.
"ALL IN FAVOR, SAY 'SMART'"
Partnering with policymakers to craft a healthier tomorrow
Catalyzing change: Offering insights that challenge conventional policy wisdom.
At Cheers to Smart!, we don’t create policies—we inspire and support their innovation. Our approach involves collaborating closely with policymakers, offering fresh perspectives and data-driven insights that challenge conventional thinking about alcohol in our society. By bringing together diverse experts and community voices, we contribute to the crafting of thoughtful, innovative policies that address the root causes of alcohol-related issues. Our role is to catalyze transformative solutions designed to foster a culture of mindful drinking and community well-being. From revolutionizing education about alcohol to rethinking social spaces, we support policy innovations aimed at creating a Wisconsin where healthier choices become the norm, not the exception.
STRONGER TOGETHER. JOIN US.
None of us is smart as all of us
Together, we're unstoppable. Are you in?
Cheers to Smart! is assembling a powerhouse of perspectives to reshape Wisconsin’s drinking culture. Our invite list spans 70+ diverse organizations—from healthcare pros and social influencers to judicial experts, education leaders and faith-based groups. By bringing together this collective wisdom, we’re creating a transparent, dynamic platform for exchanging ideas, sharing real-time data, and driving positive change. Your voice matters in this dialogue. Together, we’ll craft innovative solutions that resonate across our communities.
Know someone on our list or a group that should be? Let them know about us—we welcome more advocates!
WISCONSIN: THE RIPPLE EFFECT
Sharing trending NA initiatives across states
State-inspired, nationally stirred
Hey, change-makers. Cheers to Smart! Wisconsin is reaching out to awesome organizations nationwide. We’re piloting ideas here that could spark Cheers to Smart! chapters across the country. Every state has its own drinking vibe, but imagine the impact if we join forces.
Got a community program that’s crushing it? A mocktail that’s all the rage? Let’s swap notes! In our connected world, we can learn from each other instantly. We’re taking great ideas, giving them a Wisconsin spin, and dreaming of a nationwide ripple effect. From backyard barbecues to dive bars to fancy galas, let’s rethink how America socializes. Share your community’s successes, and together, we’ll inspire national change. Ready to stir things up coast to coast?
YOUR IDEAS, SMARTER MOVEMENT
Our Ideas Lab
IDEAS FOR YOU TO REVIEW AND CONTRIBUTE
Your unique perspectives can make our initiative even more impactful. Have an idea of your own? We’d love to hear from you.
SMART SIPS SOCIETY SUBSCRIPTION
Discounts on NA Products at Retailers and Participating Establishments
Cheers to Smart! introduces the Smart Sips Society, a revolutionary membership program elevating alcohol-free social experiences. Members will enjoy discounts on non-alcoholic beverages at participating venues, plus an innovative app featuring a mocktail recipe library and streamlined ordering.
With ride-sharing integration, Smart Sips Society will transform nightlife. We invite corporations, drink suppliers, and health-conscious brands to sponsor this initiative, connecting with mindful consumers. Join us in creating an inclusive, exciting drinking culture across Wisconsin. Be part of the movement making smart sips the life of the party – stay tuned for our launch!
NA DRINK MENUS
Present Alcohol Free Social Alternatives
All establishments holding liquor licenses would be legally required to offer and prominently display mocktails and non-alcoholic drink alternatives. The selection of non-alcoholic (NA) drinks must constitute a minimum of 20% of the total beverage inventory, to be implemented gradually over a defined period.
Key Components:
- Tiered Implementation: The requirement will be introduced progressively, starting with a lower percentage and increasing to 20% over time, allowing businesses to adapt.
- Quality and Variety: Establishments must meet specific guidelines ensuring the quality, taste, and variety of NA options, including seasonal specials to maintain customer interest.
- Staff Training: Mandatory training for bar staff on preparing, presenting, and promoting NA drinks will be required.
- Competitive Pricing: NA drinks should be priced attractively to encourage their selection, with potential tax incentives for compliant businesses.
- Visual Appeal: Guidelines will be provided for creative presentation methods to make NA drinks visually appealing and comparable to alcoholic counterparts.
- Local Partnerships: Establishments will be encouraged to collaborate with local NA beverage producers, supporting community businesses.
- Customer Feedback: A standardized system for patrons to rate and suggest NA options will be implemented, ensuring continuous improvement.
- Health Information: Calorie and ingredient information for NA drinks will be required, appealing to health-conscious consumers.
- Recognition Program: An incentive system will be developed to recognize and reward establishments exceeding the minimum requirements or showing innovation in their NA offerings.
- Monitoring and Support: A fair and efficient monitoring system will be established, along with resources to help establishments develop appealing NA menus.
A NEW LAST-CALL
Last call for alcohol 1 hour before closing
Strengths:
- Promotes safer driving by allowing time for alcohol metabolism
- Encourages responsible drinking habits
- Maintains socializing opportunities while reducing risks
- Offers NA alternatives like mocktails and coffee
Potential Enhancements:
- Gradual Wind-Down: Implement a tiered system where drink strength decreases over the final hours.
- Mocktail Hour: Introduce exciting non-alcoholic options during the final hour to maintain the social atmosphere.
- Games and Entertainment: Offer engaging activities during the last hour to shift focus from drinking.
- Loyalty Program: Reward patrons who consistently choose responsible options (e.g., designated drivers, those who switch to non-alcoholic drinks early).
- Smart Tracking: Partner with apps that help individuals monitor their alcohol consumption throughout the night.
- Education Component: Use the last hour for brief, engaging alcohol awareness messages or trivia.
- Food Service: Encourage establishments to offer discounted snacks during the final hour to aid in alcohol absorption.
- Breathalyzer Stations: Provide voluntary, anonymous BAC testing to raise awareness of impairment levels.
- Community Partnerships: Collaborate with local businesses for safe ride promotions or morning-after discounts on hangover remedies.
Implementation Considerations:
- Ensure staff are trained to handle potential pushback from patrons
- Develop clear signage and communication about the policy
- Work with local authorities to potentially incentivize businesses that adopt this practice
- Consider the economic impact on establishments and explore ways to offset potential losses
STAY PUT ZONES
Think you may have over consumed? Safe areas to remain in a secured parked car
STAY PUT ZONES are designated areas where individuals can legally remain in a parked car if they don’t feel well enough to drive. These zones embody the principle that not driving is a form of responsibility, providing a safe alternative when needed.
All establishments that sell alcohol are automatically designated as STAY PUT ZONES. These zones may also include specific parking lots or safe street areas.
To increase visibility and usage, STAY PUT ZONES will be clearly marked with distinctive signage. A comprehensive public awareness campaign will educate the community about these zones and their purpose, emphasizing that choosing not to drive when impaired is a responsible decision. To encourage participation, businesses that actively promote and maintain STAY PUT ZONES may be eligible for incentives.
For easy access, the locations of STAY PUT ZONES will be integrated into popular smartphone apps, allowing users to quickly find the nearest safe parking area when needed.
Law enforcement is authorized to administer BAC (Blood Alcohol Content) tests to individuals stationary in a STAY PUT ZONE. Based on the results, they may restrict driving for a specified period, reinforcing the importance of staying put and responsible decision-making.
BAC ROAD SIGNS
.08 BAC limit signs posted on highways and in community hot-spot areas
Concept: BAC limit signs, similar to speed limit signs, would serve as constant reminders of drinking and driving laws in key areas. Cheers to Smart! advocates that implementing these signs should be a state responsibility, aligning with their existing roles in alcohol regulation, DUI enforcement, and road safety management.
Given the state’s authority in alcohol taxation and DUI law enforcement, BAC road signs are a natural extension of their public safety duties. This initiative would demonstrate a balanced approach to alcohol-related safety, combining prevention with existing enforcement measures.
A collaborative PSA campaign between state agencies and organizations like Cheers to Smart should accompany the signs’ introduction, maximizing their impact on public awareness and behavior.
DISCRETE PUBLIC BAC TESTERS
Wall-mounted BAC testers installed in restrooms
Are you or a bartender curious about your blood alcohol level? Hygiene-safe, free public BAC testers are discreetly available in restrooms. Test results can be sent as a text message to your phone, along with personalized suggestions for managing your night. Recommendations are tailored based on your age, weight, and even distance from home (via optional GPS data), helping you make informed decisions about your alcohol consumption.